Branding

GREAT LEADERS WALK THEIR TALK.

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Enough of the talking already. Talk is cheap. Talk the talk? Certainly not! We’ve had enough talk, talking and talkers. Walk the Talk!!! This is guaranteed to stand you out. It’s easy to talk; everyone is talking. A talker only adds to the noise that already exists in the world. What difference does it make? […]

Advertising & Media

It’s February Already

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Good bye January, welcome February. Wow! The year is on a fast track … of course, for those who are busy.. January was superb for us – goals setting, sales forecasting, projections, prospecting, some sales and yes! thanks to those who registered and attended the all-important Brand Essence Exercise over the weekend. It was awesome – […]

Advertising & Media

Marketing is the Story You Tell

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Marketing involves all the activities you deploy to get a prospect or a number of prospects to buy your product, and it is based on the story you tell, “no longer just the stuff you make”, says Marketing Wizard, Seth Godin. These are critical times for a lot of businesses and brands, and gladly storytelling […]

Advertising & Media

The Soul of Your Brand

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Discovering the soul of your brand is the most essential aspect of branding. However, it is not an easy concept, that’s why companies and entrepreneurs come to Brand Growth Catalyst (https://platinuminvestmentsng.com/) for assistance. Today, we are in a highly competitive and fast-paced world, and the concept of branding is evolving. The brand concept is the […]

Advertising & Media

Mastering Your Selling Efforts

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Hello there. Trust you had a pleasant weekend. Isn’t it interesting that selling is something we all do, consciously or unconsciously? Some shy away from the word, Sales, as an activity and as a profession. It doesn’t matter how terrific your product is, if you don’t sell, you will close shop sooner or later. Selling […]

Advertising & Media

WHY CONSISTENCY IN BRAND BUILDING MATTERS

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Brand consistency is an important principle in building your brand. It follows closely on the heels of brand differentiation. Your customers give you credit for their ability to recognize your brand through regular and consistent messaging or pattern of expression. To them brand consistency means, to a large extent, brand authenticity. This is the space […]

Advertising & Media

BUILDING A SUCCESSFUL BRAND

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Brand recognition, though very important, is not the only essential element in building a successful brand. A few weeks ago, it was reported that https://www.retaildive.com/…/the-running-list…/571159/. To be a successful brand you have to develop a deep connection with your customers; have a thorough grip of your niche market; focus your marketing efforts on your ideal target; […]

Advertising & Media

BRANDS EXIST FOR PEOPLE.

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If all you are thinking about in starting a business is the revenue and profit, then you have stabbed it before it even took off! As humans, we seek to discover the purpose and meaning of our life, and so it is with every brand (and product or service in the offering). In essence, this […]

Advertising & Media

Stick to the Brand Vision

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Ensure you stick to your brand vision in order to keep brand identity. Regardless of the pressure, tempting offers, or ideas that are not in line or in favour of your brand’s present and future, don’t compromise your core values; otherwise, you may end up in a smash up! A brand is bigger than the […]

Branding

Power of a Brand Name

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How much control and authority you have in your Industry, depends largely on the power your brand name commands. Your brand name is one of the most priceless assets you own. Your brand name is only as good as your reputation. It can lend credibility, not just to the assurance of quality and proficiency of […]

Branding

Brands are created in the mind

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Experts (Walter Landor, Marty Neumeier) have proven that Brands are created in the mind; in the end the brand is defined by individuals, not by companies, markets, or the so-called general public. Each person creates his or her own version of it. So, branding is no longer the sole responsibility of the marketing department. The […]

Branding

Business Alive!

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Just a quick one. It’s simple and short. Jesus is all you need for a successful business. I’ll explain. Your business is a going concern, a living entity, right? So, it’s got to have life. Well, there is no life outside of the One that gives it. In Him was life, this life is the […]

Branding

PREPARATION, KEY TO SUCCESS

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Just a few thoughts to provoke you to win this week. Preparation is key to success.Quit the fear!Stop the anxiety!Don’t think failure,Think success only.Plan to win.Preparation is key. Three factors that will aid your relevance and productivity:1. Knowledge – Targeted Study. Research. What More Can You Offer? Get it.2. Preparation – Acquire valuable skills. It […]

Leadership

Meditate in Pictures

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I thought I could assist you with your meditation, to boost your energy and inspiration for success. It’s a technique that will help you keep your focus on the particular idea that you are trying to bring to life. It is called VISUALIZATION. Of course, I know you know what this is. So let’s talk […]

Communications

Made for the Top

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Someone said, these are the worst times to be here on earth. Well, I disagree, simply because solutions gravitate towards the problems that they were created to solve. You were created as an answer to the cries of many. You are a problem-solver. Didn’t you state that in your Resume? You said you were a […]

Communications

GUARD YOUR HEART; WATCH YOUR MOUTH

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What will life be like for you post Covid-19? Now is the time to fashion your immediate future. Certainly, things won’t be the same for many. Business-wise, there’ll be gainers and there’ll be losers; and there’ll be in-betweens. But you can decide now, which side you’ll be on. DECISION MAKING is your divine ability to […]

Advertising & Media

The Importance of Branding Your Business

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There is so much misinformation or the lack of enough information about branding, that makes young businesses and SMEs overlook its importance. How did modern branding (or brand management) come about in the first place? In the 1950s, consumer packaged goods companies like Procter and Gamble, General Foods and Unilever developed the discipline of brand […]

Branding

WHY ORANGE EXPERIENCE?

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The Orange Experience is a prestigious Group on Facebook. Someone says, “why orange?” Well, the answer isn’t far-fetched. Cheerful **orange** evokes exuberance, fun and vitality. With the drama of red plus the cheer of yellow, **orange** is viewed as gregarious and often childlike. Research indicates its lighter shades appeal to an upscale market. ([https://thinkmarketingmagazine.com/](https://thinkmarketingmagazine.com/)) A […]

Advertising & Media

PLAY TO WIN – ALWAYS

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A successful salesman always wins, even in his thoughts and dreams. It’s a lifestyle. Winning may not be that you made a sale, but that you delivered value and your customer left more assured than ever, and satisfied. That’s the most important virtue in selling. I was studying about a man who was a failure […]

Advertising & Media

FOCUS ON VALUE

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Don’t get overworked with what customers want vs what you think they need. Above all, customers are willing to pay the price for perceived value in to your deliverables. Don’t be quick to offer discounts or sweepstakes, because of a sales objection or opposing environment. This strategy could devalue your product, and eventually put you […]

Uncategorized

We are live!

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Welcome to Brand Growth Catalyst. We are live and here to empower and transform you with relevant information for your Brand’s growth. We trust that you find our blogs, not only useful but engaging. inform. Do stay connected.