Advertising & Media

It’s February Already

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Good bye January, welcome February. Wow! The year is on a fast track … of course, for those who are busy.. January was superb for us – goals setting, sales forecasting, projections, prospecting, some sales and yes! thanks to those who registered and attended the all-important Brand Essence Exercise over the weekend. It was awesome – […]

Advertising & Media

WHY CONSISTENCY IN BRAND BUILDING MATTERS

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Brand consistency is an important principle in building your brand. It follows closely on the heels of brand differentiation. Your customers give you credit for their ability to recognize your brand through regular and consistent messaging or pattern of expression. To them brand consistency means, to a large extent, brand authenticity. This is the space […]

Advertising & Media

BRANDS EXIST FOR PEOPLE.

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If all you are thinking about in starting a business is the revenue and profit, then you have stabbed it before it even took off! As humans, we seek to discover the purpose and meaning of our life, and so it is with every brand (and product or service in the offering). In essence, this […]

Branding

Business Alive!

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Just a quick one. It’s simple and short. Jesus is all you need for a successful business. I’ll explain. Your business is a going concern, a living entity, right? So, it’s got to have life. Well, there is no life outside of the One that gives it. In Him was life, this life is the […]

Branding

PREPARATION, KEY TO SUCCESS

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Just a few thoughts to provoke you to win this week. Preparation is key to success.Quit the fear!Stop the anxiety!Don’t think failure,Think success only.Plan to win.Preparation is key. Three factors that will aid your relevance and productivity:1. Knowledge – Targeted Study. Research. What More Can You Offer? Get it.2. Preparation – Acquire valuable skills. It […]

Advertising & Media

PLAY TO WIN – ALWAYS

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A successful salesman always wins, even in his thoughts and dreams. It’s a lifestyle. Winning may not be that you made a sale, but that you delivered value and your customer left more assured than ever, and satisfied. That’s the most important virtue in selling. I was studying about a man who was a failure […]

Advertising & Media

FOCUS ON VALUE

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Don’t get overworked with what customers want vs what you think they need. Above all, customers are willing to pay the price for perceived value in to your deliverables. Don’t be quick to offer discounts or sweepstakes, because of a sales objection or opposing environment. This strategy could devalue your product, and eventually put you […]