Enough of the talking already. Talk is cheap. Talk the talk? Certainly not! We’ve had enough talk, talking and talkers. Walk the Talk!!! This is guaranteed to stand you out. It’s easy to talk; everyone is talking. A talker only adds to the noise that already exists in the world. What difference does it make? […]
Good bye January, welcome February. Wow! The year is on a fast track … of course, for those who are busy.. January was superb for us – goals setting, sales forecasting, projections, prospecting, some sales and yes! thanks to those who registered and attended the all-important Brand Essence Exercise over the weekend. It was awesome – […]
Marketing involves all the activities you deploy to get a prospect or a number of prospects to buy your product, and it is based on the story you tell, “no longer just the stuff you make”, says Marketing Wizard, Seth Godin. These are critical times for a lot of businesses and brands, and gladly storytelling […]
Discovering the soul of your brand is the most essential aspect of branding. However, it is not an easy concept, that’s why companies and entrepreneurs come to Brand Growth Catalyst (https://platinuminvestmentsng.com/) for assistance. Today, we are in a highly competitive and fast-paced world, and the concept of branding is evolving. The brand concept is the […]
If you love the outcome of winning, you’ll love selling. Selling is not a not a battle between two people, it is a transaction in which every player is a winner. The real effort is not in selling, it is in persuading the buyer that your solution will match his challenge, and making the exchange […]
What do colours mean to you? How do they affect your thoughts, emotions and feelings? How do they influence the things you do; where you go; how you buy? Colours have a way of defining our moments. Which dominant colour comes to mind in your choice of what to wear today? What does your brand […]
Brand consistency is an important principle in building your brand. It follows closely on the heels of brand differentiation. Your customers give you credit for their ability to recognize your brand through regular and consistent messaging or pattern of expression. To them brand consistency means, to a large extent, brand authenticity. This is the space […]
Brand recognition, though very important, is not the only essential element in building a successful brand. A few weeks ago, it was reported that https://www.retaildive.com/…/the-running-list…/571159/. To be a successful brand you have to develop a deep connection with your customers; have a thorough grip of your niche market; focus your marketing efforts on your ideal target; […]
If all you are thinking about in starting a business is the revenue and profit, then you have stabbed it before it even took off! As humans, we seek to discover the purpose and meaning of our life, and so it is with every brand (and product or service in the offering). In essence, this […]
The benefits of formulating a brand name that you can verb up are obvious. Naming your brand as a verb could earn you some authority and control in your market space, if well used. Examine the video conferencing service, Zoom. Coming in two decades after video conferencing was in use, could have been as suicidal […]