Advertising & Media

It’s February Already

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Good bye January, welcome February. Wow! The year is on a fast track … of course, for those who are busy.. January was superb for us – goals setting, sales forecasting, projections, prospecting, some sales and yes! thanks to those who registered and attended the all-important Brand Essence Exercise over the weekend. It was awesome – […]

Advertising & Media

The Soul of Your Brand

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Discovering the soul of your brand is the most essential aspect of branding. However, it is not an easy concept, that’s why companies and entrepreneurs come to Brand Growth Catalyst (https://platinuminvestmentsng.com/) for assistance. Today, we are in a highly competitive and fast-paced world, and the concept of branding is evolving. The brand concept is the […]

Advertising & Media

WHY CONSISTENCY IN BRAND BUILDING MATTERS

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Brand consistency is an important principle in building your brand. It follows closely on the heels of brand differentiation. Your customers give you credit for their ability to recognize your brand through regular and consistent messaging or pattern of expression. To them brand consistency means, to a large extent, brand authenticity. This is the space […]

Branding

WHY ORANGE EXPERIENCE?

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The Orange Experience is a prestigious Group on Facebook. Someone says, “why orange?” Well, the answer isn’t far-fetched. Cheerful **orange** evokes exuberance, fun and vitality. With the drama of red plus the cheer of yellow, **orange** is viewed as gregarious and often childlike. Research indicates its lighter shades appeal to an upscale market. ([https://thinkmarketingmagazine.com/](https://thinkmarketingmagazine.com/)) A […]