Advertising & Media

It’s February Already

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Good bye January, welcome February. Wow! The year is on a fast track … of course, for those who are busy.. January was superb for us – goals setting, sales forecasting, projections, prospecting, some sales and yes! thanks to those who registered and attended the all-important Brand Essence Exercise over the weekend. It was awesome – […]

Advertising & Media

Marketing is the Story You Tell

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Marketing involves all the activities you deploy to get a prospect or a number of prospects to buy your product, and it is based on the story you tell, “no longer just the stuff you make”, says Marketing Wizard, Seth Godin. These are critical times for a lot of businesses and brands, and gladly storytelling […]

Advertising & Media

Mastering Your Selling Efforts

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Hello there. Trust you had a pleasant weekend. Isn’t it interesting that selling is something we all do, consciously or unconsciously? Some shy away from the word, Sales, as an activity and as a profession. It doesn’t matter how terrific your product is, if you don’t sell, you will close shop sooner or later. Selling […]

Advertising & Media

WHY CONSISTENCY IN BRAND BUILDING MATTERS

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Brand consistency is an important principle in building your brand. It follows closely on the heels of brand differentiation. Your customers give you credit for their ability to recognize your brand through regular and consistent messaging or pattern of expression. To them brand consistency means, to a large extent, brand authenticity. This is the space […]

Advertising & Media

BUILDING A SUCCESSFUL BRAND

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Brand recognition, though very important, is not the only essential element in building a successful brand. A few weeks ago, it was reported that https://www.retaildive.com/…/the-running-list…/571159/. To be a successful brand you have to develop a deep connection with your customers; have a thorough grip of your niche market; focus your marketing efforts on your ideal target; […]

Advertising & Media

BRANDS EXIST FOR PEOPLE.

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If all you are thinking about in starting a business is the revenue and profit, then you have stabbed it before it even took off! As humans, we seek to discover the purpose and meaning of our life, and so it is with every brand (and product or service in the offering). In essence, this […]

Branding

Brands are created in the mind

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Experts (Walter Landor, Marty Neumeier) have proven that Brands are created in the mind; in the end the brand is defined by individuals, not by companies, markets, or the so-called general public. Each person creates his or her own version of it. So, branding is no longer the sole responsibility of the marketing department. The […]