Media Planning & Buying Strategies

make effective strategy, negotiations & placements of your ads

In today’s highly competitive landscape, brands need to serve customers with the right message, at the right time and on the right channels, to stimulate customers engagements. We possess competence in planning and acquiring media exposure to accommodate these “rights”. With the increasing media platforms across various channels and platforms – online, offline, and in digital space, in coordination with agreed-upon media plans and monitoring campaigns, we will consider:

  • Who does the ad need to reach?
  • What is the marketing budget?
  • Conversion goals
  • Frequency of the message
  • Reach of the message
  • How to define success

We evaluate platform formats and rates to ensure they coincide with the plan, negotiating costs, keeping abreast of media trends and building relationships with counterparts at various channels and platforms.