Mind Design

design every moment & experience customers have with your brand

Mind Design is a concept that we formulated at Platinum Investments. This is an aspect of Brand Development, where the touch points in the physical environment of the Brand are designed to elicit the Core Values and the Essence of the Brand in the sub-consciousness of your Internal Customers (members of Staff, vendors and stakeholders). This is because they have the responsibility of delivering on your Brand Promise. We believe that the mind is a vast entity, if deliberately influenced, will reproduce your Core Values in all their deliverables and fulfil Brand Promise.