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Don’t get overworked with what customers want vs what you think they need. Above all, customers are willing to pay the price for perceived value in to your deliverables. Don’t be quick to offer discounts or sweepstakes, because of a sales objection or opposing environment. This strategy could devalue your product, and eventually put you out of commission.

“Successful salespeople use the concept of selling value to win transactions every day and so can you. Whether you are selling phones, security or AV technology or running shoes, most people are open to receiving more value and solving their problems versus only focusing on price. – Jill Duran. With the right strategy, you can set your company apart as a customer-centric enterprise willing to go above and beyond to cater to your customers’ needs, regardless of where you interact with them.

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