Brands are created in the mind

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Experts (Walter Landor, Marty Neumeier) have proven that Brands are created in the mind; in the end the brand is defined by individuals, not by companies, markets, or the so-called general public. Each person creates his or her own version of it. So, branding is no longer the sole responsibility of the marketing department. The […]

Advertising & Media

The Importance of Branding Your Business

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There is so much misinformation or the lack of enough information about branding, that makes young businesses and SMEs overlook its importance. How did modern branding (or brand management) come about in the first place? In the 1950s, consumer packaged goods companies like Procter and Gamble, General Foods and Unilever developed the discipline of brand […]