Advertising & Media

WHY CONSISTENCY IN BRAND BUILDING MATTERS

Posted on

Brand consistency is an important principle in building your brand. It follows closely on the heels of brand differentiation. Your customers give you credit for their ability to recognize your brand through regular and consistent messaging or pattern of expression. To them brand consistency means, to a large extent, brand authenticity. This is the space […]

Advertising & Media

BRANDS EXIST FOR PEOPLE.

Posted on

If all you are thinking about in starting a business is the revenue and profit, then you have stabbed it before it even took off! As humans, we seek to discover the purpose and meaning of our life, and so it is with every brand (and product or service in the offering). In essence, this […]

Advertising & Media

PLAY TO WIN – ALWAYS

Posted on

A successful salesman always wins, even in his thoughts and dreams. It’s a lifestyle. Winning may not be that you made a sale, but that you delivered value and your customer left more assured than ever, and satisfied. That’s the most important virtue in selling. I was studying about a man who was a failure […]

Advertising & Media

FOCUS ON VALUE

Posted on

Don’t get overworked with what customers want vs what you think they need. Above all, customers are willing to pay the price for perceived value in to your deliverables. Don’t be quick to offer discounts or sweepstakes, because of a sales objection or opposing environment. This strategy could devalue your product, and eventually put you […]