Branding

GREAT LEADERS WALK THEIR TALK.

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Enough of the talking already. Talk is cheap. Talk the talk? Certainly not! We’ve had enough talk, talking and talkers. Walk the Talk!!! This is guaranteed to stand you out. It’s easy to talk; everyone is talking. A talker only adds to the noise that already exists in the world. What difference does it make? […]

Advertising & Media

Marketing is the Story You Tell

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Marketing involves all the activities you deploy to get a prospect or a number of prospects to buy your product, and it is based on the story you tell, “no longer just the stuff you make”, says Marketing Wizard, Seth Godin. These are critical times for a lot of businesses and brands, and gladly storytelling […]

Advertising & Media

The Soul of Your Brand

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Discovering the soul of your brand is the most essential aspect of branding. However, it is not an easy concept, that’s why companies and entrepreneurs come to Brand Growth Catalyst (https://platinuminvestmentsng.com/) for assistance. Today, we are in a highly competitive and fast-paced world, and the concept of branding is evolving. The brand concept is the […]

Advertising & Media

WHY CONSISTENCY IN BRAND BUILDING MATTERS

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Brand consistency is an important principle in building your brand. It follows closely on the heels of brand differentiation. Your customers give you credit for their ability to recognize your brand through regular and consistent messaging or pattern of expression. To them brand consistency means, to a large extent, brand authenticity. This is the space […]

Advertising & Media

BRANDS EXIST FOR PEOPLE.

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If all you are thinking about in starting a business is the revenue and profit, then you have stabbed it before it even took off! As humans, we seek to discover the purpose and meaning of our life, and so it is with every brand (and product or service in the offering). In essence, this […]

Advertising & Media

Stick to the Brand Vision

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Ensure you stick to your brand vision in order to keep brand identity. Regardless of the pressure, tempting offers, or ideas that are not in line or in favour of your brand’s present and future, don’t compromise your core values; otherwise, you may end up in a smash up! A brand is bigger than the […]

Branding

Power of a Brand Name

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How much control and authority you have in your Industry, depends largely on the power your brand name commands. Your brand name is one of the most priceless assets you own. Your brand name is only as good as your reputation. It can lend credibility, not just to the assurance of quality and proficiency of […]

Branding

Brands are created in the mind

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Experts (Walter Landor, Marty Neumeier) have proven that Brands are created in the mind; in the end the brand is defined by individuals, not by companies, markets, or the so-called general public. Each person creates his or her own version of it. So, branding is no longer the sole responsibility of the marketing department. The […]