Advertising & Media

WHY CONSISTENCY IN BRAND BUILDING MATTERS

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Brand consistency is an important principle in building your brand. It follows closely on the heels of brand differentiation. Your customers give you credit for their ability to recognize your brand through regular and consistent messaging or pattern of expression. To them brand consistency means, to a large extent, brand authenticity. This is the space […]

Advertising & Media

BUILDING A SUCCESSFUL BRAND

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Brand recognition, though very important, is not the only essential element in building a successful brand. A few weeks ago, it was reported that https://www.retaildive.com/…/the-running-list…/571159/. To be a successful brand you have to develop a deep connection with your customers; have a thorough grip of your niche market; focus your marketing efforts on your ideal target; […]