Advertising & Media

WHY CONSISTENCY IN BRAND BUILDING MATTERS

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Brand consistency is an important principle in building your brand. It follows closely on the heels of brand differentiation. Your customers give you credit for their ability to recognize your brand through regular and consistent messaging or pattern of expression. To them brand consistency means, to a large extent, brand authenticity. This is the space […]

Advertising & Media

BUILDING A SUCCESSFUL BRAND

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Brand recognition, though very important, is not the only essential element in building a successful brand. A few weeks ago, it was reported that https://www.retaildive.com/…/the-running-list…/571159/. To be a successful brand you have to develop a deep connection with your customers; have a thorough grip of your niche market; focus your marketing efforts on your ideal target; […]

Advertising & Media

Stick to the Brand Vision

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Ensure you stick to your brand vision in order to keep brand identity. Regardless of the pressure, tempting offers, or ideas that are not in line or in favour of your brand’s present and future, don’t compromise your core values; otherwise, you may end up in a smash up! A brand is bigger than the […]

Branding

Power of a Brand Name

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How much control and authority you have in your Industry, depends largely on the power your brand name commands. Your brand name is one of the most priceless assets you own. Your brand name is only as good as your reputation. It can lend credibility, not just to the assurance of quality and proficiency of […]

Advertising & Media

PLAY TO WIN – ALWAYS

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A successful salesman always wins, even in his thoughts and dreams. It’s a lifestyle. Winning may not be that you made a sale, but that you delivered value and your customer left more assured than ever, and satisfied. That’s the most important virtue in selling. I was studying about a man who was a failure […]

Advertising & Media

FOCUS ON VALUE

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Don’t get overworked with what customers want vs what you think they need. Above all, customers are willing to pay the price for perceived value in to your deliverables. Don’t be quick to offer discounts or sweepstakes, because of a sales objection or opposing environment. This strategy could devalue your product, and eventually put you […]