Advertising & Media

Marketing is the Story You Tell

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Marketing involves all the activities you deploy to get a prospect or a number of prospects to buy your product, and it is based on the story you tell, “no longer just the stuff you make”, says Marketing Wizard, Seth Godin. These are critical times for a lot of businesses and brands, and gladly storytelling […]

Advertising & Media

WHY CONSISTENCY IN BRAND BUILDING MATTERS

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Brand consistency is an important principle in building your brand. It follows closely on the heels of brand differentiation. Your customers give you credit for their ability to recognize your brand through regular and consistent messaging or pattern of expression. To them brand consistency means, to a large extent, brand authenticity. This is the space […]

Advertising & Media

BUILDING A SUCCESSFUL BRAND

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Brand recognition, though very important, is not the only essential element in building a successful brand. A few weeks ago, it was reported that https://www.retaildive.com/…/the-running-list…/571159/. To be a successful brand you have to develop a deep connection with your customers; have a thorough grip of your niche market; focus your marketing efforts on your ideal target; […]

Advertising & Media

BRANDS EXIST FOR PEOPLE.

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If all you are thinking about in starting a business is the revenue and profit, then you have stabbed it before it even took off! As humans, we seek to discover the purpose and meaning of our life, and so it is with every brand (and product or service in the offering). In essence, this […]

Advertising & Media

Stick to the Brand Vision

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Ensure you stick to your brand vision in order to keep brand identity. Regardless of the pressure, tempting offers, or ideas that are not in line or in favour of your brand’s present and future, don’t compromise your core values; otherwise, you may end up in a smash up! A brand is bigger than the […]

Branding

Power of a Brand Name

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How much control and authority you have in your Industry, depends largely on the power your brand name commands. Your brand name is one of the most priceless assets you own. Your brand name is only as good as your reputation. It can lend credibility, not just to the assurance of quality and proficiency of […]