Advertising & Media

It’s February Already

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Good bye January, welcome February. Wow! The year is on a fast track … of course, for those who are busy.. January was superb for us – goals setting, sales forecasting, projections, prospecting, some sales and yes! thanks to those who registered and attended the all-important Brand Essence Exercise over the weekend. It was awesome – […]

Advertising & Media

Mastering Your Selling Efforts

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Hello there. Trust you had a pleasant weekend. Isn’t it interesting that selling is something we all do, consciously or unconsciously? Some shy away from the word, Sales, as an activity and as a profession. It doesn’t matter how terrific your product is, if you don’t sell, you will close shop sooner or later. Selling […]

Advertising & Media

WHY CONSISTENCY IN BRAND BUILDING MATTERS

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Brand consistency is an important principle in building your brand. It follows closely on the heels of brand differentiation. Your customers give you credit for their ability to recognize your brand through regular and consistent messaging or pattern of expression. To them brand consistency means, to a large extent, brand authenticity. This is the space […]

Branding

Brands are created in the mind

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Experts (Walter Landor, Marty Neumeier) have proven that Brands are created in the mind; in the end the brand is defined by individuals, not by companies, markets, or the so-called general public. Each person creates his or her own version of it. So, branding is no longer the sole responsibility of the marketing department. The […]

Advertising & Media

The Importance of Branding Your Business

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There is so much misinformation or the lack of enough information about branding, that makes young businesses and SMEs overlook its importance. How did modern branding (or brand management) come about in the first place? In the 1950s, consumer packaged goods companies like Procter and Gamble, General Foods and Unilever developed the discipline of brand […]