Advertising & Media

It’s February Already

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Good bye January, welcome February. Wow! The year is on a fast track … of course, for those who are busy.. January was superb for us – goals setting, sales forecasting, projections, prospecting, some sales and yes! thanks to those who registered and attended the all-important Brand Essence Exercise over the weekend. It was awesome – […]

Advertising & Media

Marketing is the Story You Tell

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Marketing involves all the activities you deploy to get a prospect or a number of prospects to buy your product, and it is based on the story you tell, “no longer just the stuff you make”, says Marketing Wizard, Seth Godin. These are critical times for a lot of businesses and brands, and gladly storytelling […]

Advertising & Media

The Soul of Your Brand

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Discovering the soul of your brand is the most essential aspect of branding. However, it is not an easy concept, that’s why companies and entrepreneurs come to Brand Growth Catalyst (https://platinuminvestmentsng.com/) for assistance. Today, we are in a highly competitive and fast-paced world, and the concept of branding is evolving. The brand concept is the […]

Advertising & Media

Mastering Your Selling Efforts

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Hello there. Trust you had a pleasant weekend. Isn’t it interesting that selling is something we all do, consciously or unconsciously? Some shy away from the word, Sales, as an activity and as a profession. It doesn’t matter how terrific your product is, if you don’t sell, you will close shop sooner or later. Selling […]

Advertising & Media

WHY CONSISTENCY IN BRAND BUILDING MATTERS

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Brand consistency is an important principle in building your brand. It follows closely on the heels of brand differentiation. Your customers give you credit for their ability to recognize your brand through regular and consistent messaging or pattern of expression. To them brand consistency means, to a large extent, brand authenticity. This is the space […]

Advertising & Media

Stick to the Brand Vision

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Ensure you stick to your brand vision in order to keep brand identity. Regardless of the pressure, tempting offers, or ideas that are not in line or in favour of your brand’s present and future, don’t compromise your core values; otherwise, you may end up in a smash up! A brand is bigger than the […]

Branding

Power of a Brand Name

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How much control and authority you have in your Industry, depends largely on the power your brand name commands. Your brand name is one of the most priceless assets you own. Your brand name is only as good as your reputation. It can lend credibility, not just to the assurance of quality and proficiency of […]

Communications

GUARD YOUR HEART; WATCH YOUR MOUTH

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What will life be like for you post Covid-19? Now is the time to fashion your immediate future. Certainly, things won’t be the same for many. Business-wise, there’ll be gainers and there’ll be losers; and there’ll be in-betweens. But you can decide now, which side you’ll be on. DECISION MAKING is your divine ability to […]